01. Strategy Fundamentals
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- 💯 Strategy Finishing School - Course Introduction
- 🗒️ Course Directory
- 📘 How To Learn Strategy?
- 🙋 Defining Strategy? 1,2,3 Strategy Formula
- 📄 1-2-3 Strategy EXERCISE 1
- Example: Eargo Strategy On A Page
- ☠️ The Problem Statement
- 👯2 Points Of View (Consumer & Business)
- Example: 🎧 JBL Strategy On A Page
- 📄 Business vs. Consumer Problem Quiz
- Consumer Problem Quiz 1
- 😅 Consumer Problem Exercises
- Consumer Problem Quiz 2
- 📚 Learn More About Research
- 🤖 ChatGPT Consumer Problem Prompts
- 💡 Insights
- 💡 Insights Quiz
- 📚 Learn more about Insights
- 📈 Business Goals
- 🏆Consumer Goal
- ✍️ Word Craft
- 🤖 ChatGPT Sharpen Your Strategy Prompts
- 💬Single Minded Proposition
- 🪜 Benefit Ladders
- 📧 Creating A Benefit Ladder - Example Mailchimp
- 🖥️ Benefit Ladder Quiz Questions
- 🤖 ChatGPT - Benefit Ladder Prompts
- Example: 🍺 Newcastle Brown Ale - Strategy On A Page
- ⏱️When do you create the Strategy On A Page?
- 🧱Missing Strategy Fundamentals
- 📆 When you need a strategy
- 1-2-3 Strategy EXERCISE 2
- 📝 Nested Strategy Exercise
- Strategy On A Page (SOAP) Example With SFS Member Maxton Gilchrist
- SOAP Presentation with SFS Member Maxton Gilchrist
- 🙆What's the difference between the strategy and creative brief?
- 🤷 Understanding The Consumer Problem
- Example: Lysol Strategy On A Page
FREE MASTERCLASS: AI Accelerator For Strategists

April 16, 2025 (Part 1: A.I. Masterclass)
April 18, 2025 (Part 2: A.I. Masterclass)
📖 Client Brief Checklist

🚘Porsche Macan Exercise
🚘 Porsche Macan Answer
☑️ Client Brief Checklist
✈️ WestJet Brief
👟Finishline Brief
🐄 Mildura Dairy Brief
🏨 Four Seasons Brief
Comms Framework

🤔 Why is the Comms Framework the most important document for a Creative Strategist?
🤔 What does a comms framework look like?
🤔 When do we use a comms framework?
🪜 Benefit Ladder
🖥️ Comms Framework Quiz Questions
📶 Comms Framework Answer
🚧 Barriers and Comms Tasks
📱 Channel
🍟 McDonald's Exercise
🍟 McDonald's Exercise Answers
🛥️ Riviera Boating Company Exercise
🛥️ Riviera Boating Company Exercise Answers
🧬 Comms Framework Evolution
📝 Comms Framework Summary
💻 Strategy Operating System

💻 Strategy Operating System / Strategy Portfolio - Introduction
Example: 👀 Mikaela Uricheck's Strategy Portfolio/ Strategy Operating System
📖 Part 1: What is the definition of strategy?
🗄️ Part 2: Outputs (Models, Frameworks, Slides)
🏷️ Part 3: Examples
SFS Member Example - Daniel Hedger Strategy Portfolio
SFS Member Example - Mahfuz Chowdhury Strategy Portfolio
SFS Member Example - Tyler Koke's Strategy Plan For Stihl
SFS Member Example - Tyler Koke's Strategy Plan For Ikea
SFS Member Example - Alice Fennelly Strategy for Vim Cream
SFS Member Example - Evan Pleskus
SFS Member Example - Finlay Miller
SFS Member Example - Eduardo Quezada
SFS Member Example - Jenna Oliver
SFS Member Example - Isabella Popa
🤖 ChatGPT - Metaphor Prompts
🏭 Part 4: Workflow
👌 Exercise: Rosetta Stone
😶‍🌫️ Your Strategy Analogy
📃 Write down 5-10 outputs (8)
🤖 Outputs of Examples
🛎️ Assemble Your Deck
🔬Course Feedback

📣 Course Feedback
Bonus: Case Studies

🏡 Strategy Presentation Example for Mattress Firm with Matthew Osborne
🦎 Case Study - Geico
💫 Nike Marketing Strategy Case Study - Find Your Greatness
🎯 Strategy On A Page - Nike 'Play New'

✍️ Word Craft

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