π― Strategy Finishing School - Course Introduction
π How To Learn Strategy?
π Defining Strategy? 1,2,3 Strategy Formula
Example: Eargo Strategy On A Page
π 1-2-3 Strategy EXERCISE 1
Previewβ οΈ The Problem Statement
π―2 Points Of View (Consumer & Business)
Example: π§ JBL Strategy On A Page
π Business vs. Consumer Problem Quiz
π
Consumer Problem Exercises
π Learn More About Research
π€ ChatGPT Consumer Problem Prompts
π Learn more about Insights
π€ ChatGPT Sharpen Your Strategy Prompts
π¬Single Minded Proposition
π§ Creating A Benefit Ladder - Example Mailchimp
π₯οΈ Benefit Ladder Quiz Questions
π€ ChatGPT - Benefit Ladder Prompts
Example: πΊ Newcastle Brown Ale - Strategy On A Page
β±οΈWhen do you create the Strategy On A Page?
π§±Missing Strategy Fundamentals
π When you need a strategy
1-2-3 Strategy EXERCISE 2
π Nested Strategy Exercise
Strategy On A Page (SOAP) Example With SFS Member Maxton Gilchrist
SOAP Presentation with SFS Member Maxton Gilchrist
πWhat's the difference between the strategy and creative brief?
π€· Understanding The Consumer Problem
Example: Lysol Strategy On A Page