01. Strategy Fundamentals
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๐ฏ Strategy Finishing School - Course Introduction
๐๏ธ Course Directory
๐ How To Learn Strategy?
๐ Defining Strategy? 1,2,3 Strategy Formula
๐ 1-2-3 Strategy EXERCISE 1
Example: Eargo Strategy On A Page
โ ๏ธ The Problem Statement
๐ฏ2 Points Of View (Consumer & Business)
Example: ๐ง JBL Strategy On A Page
๐ Business vs. Consumer Problem Quiz
Consumer Problem Quiz 1
๐ Consumer Problem Exercises
Consumer Problem Quiz 2
๐ Learn More About Research
๐ค ChatGPT Consumer Problem Prompts
๐ก Insights
๐ก Insights Quiz
๐ Learn more about Insights
๐ Business Goals
๐Consumer Goal
โ๏ธ Word Craft
๐ค ChatGPT Sharpen Your Strategy Prompts
๐ฌSingle Minded Proposition
๐ช Benefit Ladders
๐ง Creating A Benefit Ladder - Example Mailchimp
๐ฅ๏ธ Benefit Ladder Quiz Questions
๐ค ChatGPT - Benefit Ladder Prompts
Example: ๐บ Newcastle Brown Ale - Strategy On A Page
โฑ๏ธWhen do you create the Strategy On A Page?
๐งฑMissing Strategy Fundamentals
๐ When you need a strategy
1-2-3 Strategy EXERCISE 2
๐ Nested Strategy Exercise
Strategy On A Page (SOAP) Example With SFS Member Maxton Gilchrist
SOAP Presentation with SFS Member Maxton Gilchrist
๐What's the difference between the strategy and creative brief?
๐คท Understanding The Consumer Problem
Example: Lysol Strategy On A Page
FREE MASTERCLASS: AI Accelerator For Strategists
April 16, 2025 (Part 1: A.I. Masterclass)
April 18, 2025 (Part 2: A.I. Masterclass)
๐ Client Brief Checklist
๐Porsche Macan Exercise
๐ Porsche Macan Answer
โ๏ธ Client Brief Checklist
โ๏ธ WestJet Brief
๐Finishline Brief
๐ Mildura Dairy Brief
๐จ Four Seasons Brief
Comms Framework
๐ค Why is the Comms Framework the most important document for a Creative Strategist?
๐ค What does a comms framework look like?
๐ค When do we use a comms framework?
๐ช Benefit Ladder
๐ฅ๏ธ Comms Framework Quiz Questions
๐ถ Comms Framework Answer
๐ง Barriers and Comms Tasks
๐ฑ Channel
๐ McDonald's Exercise
๐ McDonald's Exercise Answers
๐ฅ๏ธ Riviera Boating Company Exercise
๐ฅ๏ธ Riviera Boating Company Exercise Answers
๐งฌ Comms Framework Evolution
๐ Comms Framework Summary
๐ป Strategy Operating System
๐ป Strategy Operating System / Strategy Portfolio - Introduction
Example: ๐ Mikaela Uricheck's Strategy Portfolio/ Strategy Operating System
๐ Part 1: What is the definition of strategy?
๐๏ธ Part 2: Outputs (Models, Frameworks, Slides)
๐ท๏ธ Part 3: Examples
SFS Member Example - Daniel Hedger Strategy Portfolio
SFS Member Example - Mahfuz Chowdhury Strategy Portfolio
SFS Member Example - Tyler Koke's Strategy Plan For Stihl
SFS Member Example - Tyler Koke's Strategy Plan For Ikea
SFS Member Example - Alice Fennelly Strategy for Vim Cream
SFS Member Example - Evan Pleskus
SFS Member Example - Finlay Miller
SFS Member Example - Eduardo Quezada
SFS Member Example - Jenna Oliver
SFS Member Example - Isabella Popa
๐ค ChatGPT - Metaphor Prompts
๐ญ Part 4: Workflow
๐ Exercise: Rosetta Stone
๐ถโ๐ซ๏ธ Your Strategy Analogy
๐ Write down 5-10 outputs (8)
๐ค Outputs of Examples
๐๏ธ Assemble Your Deck
๐ฌCourse Feedback
๐ฃ Course Feedback
Bonus: Case Studies
๐ก Strategy Presentation Example for Mattress Firm with Matthew Osborne
๐ฆ Case Study - Geico
๐ซ Nike Marketing Strategy Case Study - Find Your Greatness
๐ฏ Strategy On A Page - Nike 'Play New'
Products
Course
Section
๐ป Strategy Operating System
๐ป Strategy Operating System
01. Strategy Fundamentals
Buy now
Learn more
๐ฏ Strategy Finishing School - Course Introduction
๐๏ธ Course Directory
๐ How To Learn Strategy?
๐ Defining Strategy? 1,2,3 Strategy Formula
๐ 1-2-3 Strategy EXERCISE 1
Example: Eargo Strategy On A Page
โ ๏ธ The Problem Statement
๐ฏ2 Points Of View (Consumer & Business)
Example: ๐ง JBL Strategy On A Page
๐ Business vs. Consumer Problem Quiz
Consumer Problem Quiz 1
๐ Consumer Problem Exercises
Consumer Problem Quiz 2
๐ Learn More About Research
๐ค ChatGPT Consumer Problem Prompts
๐ก Insights
๐ก Insights Quiz
๐ Learn more about Insights
๐ Business Goals
๐Consumer Goal
โ๏ธ Word Craft
๐ค ChatGPT Sharpen Your Strategy Prompts
๐ฌSingle Minded Proposition
๐ช Benefit Ladders
๐ง Creating A Benefit Ladder - Example Mailchimp
๐ฅ๏ธ Benefit Ladder Quiz Questions
๐ค ChatGPT - Benefit Ladder Prompts
Example: ๐บ Newcastle Brown Ale - Strategy On A Page
โฑ๏ธWhen do you create the Strategy On A Page?
๐งฑMissing Strategy Fundamentals
๐ When you need a strategy
1-2-3 Strategy EXERCISE 2
๐ Nested Strategy Exercise
Strategy On A Page (SOAP) Example With SFS Member Maxton Gilchrist
SOAP Presentation with SFS Member Maxton Gilchrist
๐What's the difference between the strategy and creative brief?
๐คท Understanding The Consumer Problem
Example: Lysol Strategy On A Page
FREE MASTERCLASS: AI Accelerator For Strategists
April 16, 2025 (Part 1: A.I. Masterclass)
April 18, 2025 (Part 2: A.I. Masterclass)
๐ Client Brief Checklist
๐Porsche Macan Exercise
๐ Porsche Macan Answer
โ๏ธ Client Brief Checklist
โ๏ธ WestJet Brief
๐Finishline Brief
๐ Mildura Dairy Brief
๐จ Four Seasons Brief
Comms Framework
๐ค Why is the Comms Framework the most important document for a Creative Strategist?
๐ค What does a comms framework look like?
๐ค When do we use a comms framework?
๐ช Benefit Ladder
๐ฅ๏ธ Comms Framework Quiz Questions
๐ถ Comms Framework Answer
๐ง Barriers and Comms Tasks
๐ฑ Channel
๐ McDonald's Exercise
๐ McDonald's Exercise Answers
๐ฅ๏ธ Riviera Boating Company Exercise
๐ฅ๏ธ Riviera Boating Company Exercise Answers
๐งฌ Comms Framework Evolution
๐ Comms Framework Summary
๐ป Strategy Operating System
๐ป Strategy Operating System / Strategy Portfolio - Introduction
Example: ๐ Mikaela Uricheck's Strategy Portfolio/ Strategy Operating System
๐ Part 1: What is the definition of strategy?
๐๏ธ Part 2: Outputs (Models, Frameworks, Slides)
๐ท๏ธ Part 3: Examples
SFS Member Example - Daniel Hedger Strategy Portfolio
SFS Member Example - Mahfuz Chowdhury Strategy Portfolio
SFS Member Example - Tyler Koke's Strategy Plan For Stihl
SFS Member Example - Tyler Koke's Strategy Plan For Ikea
SFS Member Example - Alice Fennelly Strategy for Vim Cream
SFS Member Example - Evan Pleskus
SFS Member Example - Finlay Miller
SFS Member Example - Eduardo Quezada
SFS Member Example - Jenna Oliver
SFS Member Example - Isabella Popa
๐ค ChatGPT - Metaphor Prompts
๐ญ Part 4: Workflow
๐ Exercise: Rosetta Stone
๐ถโ๐ซ๏ธ Your Strategy Analogy
๐ Write down 5-10 outputs (8)
๐ค Outputs of Examples
๐๏ธ Assemble Your Deck
๐ฌCourse Feedback
๐ฃ Course Feedback
Bonus: Case Studies
๐ก Strategy Presentation Example for Mattress Firm with Matthew Osborne
๐ฆ Case Study - Geico
๐ซ Nike Marketing Strategy Case Study - Find Your Greatness
๐ฏ Strategy On A Page - Nike 'Play New'
22 Lessons
๐ป Strategy Operating System / Strategy Portfolio - Introduction
Example: ๐ Mikaela Uricheck's Strategy Portfolio/ Strategy Operating System
๐ Part 1: What is the definition of strategy?
๐๏ธ Part 2: Outputs (Models, Frameworks, Slides)
๐ท๏ธ Part 3: Examples
SFS Member Example - Daniel Hedger Strategy Portfolio
SFS Member Example - Mahfuz Chowdhury Strategy Portfolio
SFS Member Example - Tyler Koke's Strategy Plan For Stihl
SFS Member Example - Tyler Koke's Strategy Plan For Ikea
SFS Member Example - Alice Fennelly Strategy for Vim Cream
SFS Member Example - Evan Pleskus
SFS Member Example - Finlay Miller
SFS Member Example - Eduardo Quezada
SFS Member Example - Jenna Oliver
SFS Member Example - Isabella Popa
๐ค ChatGPT - Metaphor Prompts
๐ญ Part 4: Workflow
๐ Exercise: Rosetta Stone
๐ถโ๐ซ๏ธ Your Strategy Analogy
๐ Write down 5-10 outputs (8)
๐ค Outputs of Examples
๐๏ธ Assemble Your Deck