06. Communications Planning
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Beginner - What Is Communications Planning?

🛰️ What is Comms Planning (Lesson)
🛏️ Comms Planning Example - Mattress Firm With Matt Osbourne
Beginner - Consumer Journey: From Data To Journey

✈️ Consumer Journey Tools
Beginner - Consumer Journey Mapping

🗾 Consumer Journey Mapping
🤖 MidJourney Consumer Portrait Prompts
Beginner - Comms Framework

🖊️ How to Create A Comms Framework Lesson
🛸 RXBar Comms Framework Question
🖥️ Comms Framework Webinar (PDA).mp4
Beginner - Comms Planning Questions

⚡ Comms Planning Questions (Lesson)
🎄 Exercise: John Lewis/Waitrose Christmas Spot
☃️ Christmas 2019 Ad | Edgar The Dragon In Joint John Lewis/Waitrose Christmas Advert
❓ Comms Planning Questions (Exercise Solution: John Lewis)
Intermediate - Tactical Briefing

💫 Tactical Briefs Final
💽 Tactical Brief (PDF)
📚 Tactical Briefing (Google Slides)
Intermediate - Idea Platform

🕹️ Articulating An Idea
📚 Idea Formula (Google Slides)
💽 Idea Formula (PDF)
10 Idea Platform Examples
Intermediate - Building Out An Execution

🧶 Storify The Idea Lesson
💽 Storify The Idea (PDF)
📚 Storify An Idea (Google Slides)
Intermediate - Campaign Ecosystems

🌎 Campaign Ecosystems
🏢 Framework Factory
📚 Campaign Ecosystem (Google Slides)
🌥️ Campaign Ecosystems (Academy).pdf
Advanced - Innovation Checklist

🚀 Advanced - Innovation Checklist
🚧 Advanced - Innovation Checklist Example Betterment Opening Moves
Advanced - Blueprints

🗺️ Advanced - Blueprints
Comms Planning Quiz

📒 Comms Planning Quiz
Bonus: Framework Factory

🚨 Framework Factory Folder
Bonus: Content Strategy

⛔ 3. Advanced - Annual Content Strategy Template .pdf
Webinar

📝 How to Write a Communications Strategy (June 2021)
Video Resources

☃️ What is Comms Planning?
🌈 What is Creative Strategy?
🚧 Creative Strategy In Advertising - Coles Supermarket Case Study
🌊 Creative Strategy In Advertising - Facebook Example
⚡️ Creative Strategy In Advertising - HP Example

Intermediate - Building Out An Execution

3 Lessons