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Strategy Finishing School
/
06. Communications Planning
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$250 or 5 monthly payments of $50
06. Communications Planning
Buy now
Contents
Beginner - What Is Communications Planning?
π°οΈ What is Comms Planning (Lesson)
ποΈ Comms Planning Example - Mattress Firm With Matt Osbourne
Beginner - Consumer Journey: From Data To Journey
Brian and Pete take you through the keys steps going from gathering data for a consumer journey to labelling to making a consumer journey.Β
βοΈ Consumer Journey Tools
Beginner - Consumer Journey Mapping
πΎ Consumer Journey Mapping
π€ MidJourney Consumer Portrait Prompts
Beginner - Comms Framework
ποΈ How to Create A Comms Framework Lesson
πΈ RXBar Comms Framework Question
π₯οΈ Comms Framework Webinar (PDA).mp4
Beginner - Comms Planning Questions
β‘ Comms Planning Questions (Lesson)
π Exercise: John Lewis/Waitrose Christmas Spot
βοΈ Christmas 2019 Ad | Edgar The Dragon In Joint John Lewis/Waitrose Christmas Advert
β Comms Planning Questions (Exercise Solution: John Lewis)
Intermediate - Tactical Briefing
π« Tactical Briefs Final
π½ Tactical Brief (PDF)
π Tactical Briefing (Google Slides)
Intermediate - Idea Platform
πΉοΈ Articulating An Idea
π Idea Formula (Google Slides)
π½ Idea Formula (PDF)
10 Idea Platform Examples
Intermediate - Building Out An Execution
π§Ά Storify The Idea Lesson
π½ Storify The Idea (PDF)
π Storify An Idea (Google Slides)
Intermediate - Campaign Ecosystems
π Campaign Ecosystems
π’ Framework Factory
π Campaign Ecosystem (Google Slides)
π₯οΈ Campaign Ecosystems (Academy).pdf
Advanced - Innovation Checklist
π Advanced - Innovation Checklist
π§ Advanced - Innovation Checklist Example Betterment Opening Moves
Advanced - Blueprints
πΊοΈ Advanced - Blueprints
Comms Planning Quiz
Thanks to
Jeremy Singer
for helping to create the Comms Planning QuizΒ
π Comms Planning Quiz
Bonus: Framework Factory
π¨ Framework Factory Folder
Bonus: Content Strategy
β 3. Advanced - Annual Content Strategy Template .pdf
Webinar
π How to Write a Communications Strategy (June 2021)
Video Resources
βοΈ What is Comms Planning?
π What is Creative Strategy?
π§ Creative Strategy In Advertising - Coles Supermarket Case Study
π Creative Strategy In Advertising - Facebook Example
β‘οΈ Creative Strategy In Advertising - HP Example