06. Communications Planning
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Beginner - What Is Communications Planning?
๐ฐ๏ธ What is Comms Planning (Lesson)
๐๏ธ Comms Planning Example - Mattress Firm With Matt Osbourne
Beginner - Consumer Journey: From Data To Journey
โ๏ธ Consumer Journey Tools
Beginner - Consumer Journey Mapping
๐พ Consumer Journey Mapping
๐ค MidJourney Consumer Portrait Prompts
Beginner - Comms Framework
๐๏ธ How to Create A Comms Framework Lesson
๐ธ RXBar Comms Framework Question
๐ฅ๏ธ Comms Framework Webinar (PDA).mp4
Beginner - Comms Planning Questions
โก Comms Planning Questions (Lesson)
๐ Exercise: John Lewis/Waitrose Christmas Spot
โ๏ธ Christmas 2019 Ad | Edgar The Dragon In Joint John Lewis/Waitrose Christmas Advert
โ Comms Planning Questions (Exercise Solution: John Lewis)
Intermediate - Tactical Briefing
๐ซ Tactical Briefs Final
๐ฝ Tactical Brief (PDF)
๐ Tactical Briefing (Google Slides)
Intermediate - Idea Platform
๐น๏ธ Articulating An Idea
๐ Idea Formula (Google Slides)
๐ฝ Idea Formula (PDF)
10 Idea Platform Examples
Intermediate - Building Out An Execution
๐งถ Storify The Idea Lesson
๐ฝ Storify The Idea (PDF)
๐ Storify An Idea (Google Slides)
Intermediate - Campaign Ecosystems
๐ Campaign Ecosystems
๐ข Framework Factory
๐ Campaign Ecosystem (Google Slides)
๐ฅ๏ธ Campaign Ecosystems (Academy).pdf
Advanced - Innovation Checklist
๐ Advanced - Innovation Checklist
๐ง Advanced - Innovation Checklist Example Betterment Opening Moves
Advanced - Blueprints
๐บ๏ธ Advanced - Blueprints
Comms Planning Quiz
๐ Comms Planning Quiz
Bonus: Framework Factory
๐จ Framework Factory Folder
Bonus: Content Strategy
โ 3. Advanced - Annual Content Strategy Template .pdf
Webinar
๐ How to Write a Communications Strategy (June 2021)
Video Resources
โ๏ธ What is Comms Planning?
๐ What is Creative Strategy?
๐ง Creative Strategy In Advertising - Coles Supermarket Case Study
๐ Creative Strategy In Advertising - Facebook Example
โก๏ธ Creative Strategy In Advertising - HP Example
Products
Course
Section
Lesson
๐ Exercise: John Lewis/Waitrose Christmas Spot
๐ Exercise: John Lewis/Waitrose Christmas Spot
06. Communications Planning
Buy now
Learn more
Beginner - What Is Communications Planning?
๐ฐ๏ธ What is Comms Planning (Lesson)
๐๏ธ Comms Planning Example - Mattress Firm With Matt Osbourne
Beginner - Consumer Journey: From Data To Journey
โ๏ธ Consumer Journey Tools
Beginner - Consumer Journey Mapping
๐พ Consumer Journey Mapping
๐ค MidJourney Consumer Portrait Prompts
Beginner - Comms Framework
๐๏ธ How to Create A Comms Framework Lesson
๐ธ RXBar Comms Framework Question
๐ฅ๏ธ Comms Framework Webinar (PDA).mp4
Beginner - Comms Planning Questions
โก Comms Planning Questions (Lesson)
๐ Exercise: John Lewis/Waitrose Christmas Spot
โ๏ธ Christmas 2019 Ad | Edgar The Dragon In Joint John Lewis/Waitrose Christmas Advert
โ Comms Planning Questions (Exercise Solution: John Lewis)
Intermediate - Tactical Briefing
๐ซ Tactical Briefs Final
๐ฝ Tactical Brief (PDF)
๐ Tactical Briefing (Google Slides)
Intermediate - Idea Platform
๐น๏ธ Articulating An Idea
๐ Idea Formula (Google Slides)
๐ฝ Idea Formula (PDF)
10 Idea Platform Examples
Intermediate - Building Out An Execution
๐งถ Storify The Idea Lesson
๐ฝ Storify The Idea (PDF)
๐ Storify An Idea (Google Slides)
Intermediate - Campaign Ecosystems
๐ Campaign Ecosystems
๐ข Framework Factory
๐ Campaign Ecosystem (Google Slides)
๐ฅ๏ธ Campaign Ecosystems (Academy).pdf
Advanced - Innovation Checklist
๐ Advanced - Innovation Checklist
๐ง Advanced - Innovation Checklist Example Betterment Opening Moves
Advanced - Blueprints
๐บ๏ธ Advanced - Blueprints
Comms Planning Quiz
๐ Comms Planning Quiz
Bonus: Framework Factory
๐จ Framework Factory Folder
Bonus: Content Strategy
โ 3. Advanced - Annual Content Strategy Template .pdf
Webinar
๐ How to Write a Communications Strategy (June 2021)
Video Resources
โ๏ธ What is Comms Planning?
๐ What is Creative Strategy?
๐ง Creative Strategy In Advertising - Coles Supermarket Case Study
๐ Creative Strategy In Advertising - Facebook Example
โก๏ธ Creative Strategy In Advertising - HP Example
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