{"heading":null,"id":27561923,"theme":{"name":"custom","colors":{"background":"#eeeeff","button":"#5c00ff","buttonText":"#ffffff","heading":"#190c33","text":"#190c33"},"background":{"blend":"multiply","blur":0,"contrast":75,"grayscale":100,"opacity":38,"url":null}},"button":{"text":null,"url":null},"collectionLayout":"collection-layout-columns-center","columns":{"3989747":{"button":{"text":"","url":""},"heading":"Strategy Fundamentals","id":3989747,"image":"https://d31ezp3r8jwmks.cloudfront.net/o04pbex0u10jr0reh6pm7p4u0qq1","position":0,"text":"

What is strategy?
Writing a strategy
Different types of strategy
Managing Downtime
Short Sharp Strategy
Who's Who In Agencies
Strategy In Under An Hour
Helpful Strategy Resources

"},"3989748":{"button":{"text":"","url":""},"heading":"Research","id":3989748,"image":"https://d31ezp3r8jwmks.cloudfront.net/p1vdxwhuj067d5rgzap712htiql5","position":1,"text":"

Kick Off Questions
Strategy Scrapbook
Art of Interviewing Clients
Evaluating Data Sources
Validating Problems/Insights

"},"3989749":{"button":{"text":"","url":""},"heading":"Insights ","id":3989749,"image":"https://d31ezp3r8jwmks.cloudfront.net/gd0kgkdgc6ej4pg0mnvrashqrl61","position":2,"text":"

What are insights?
Insights vs. observations
Flipping Insights
Polishing Insights
Adding Tension

"},"3989750":{"button":{"text":"","url":""},"heading":"Creative Briefing","id":3989750,"image":"https://d31ezp3r8jwmks.cloudfront.net/opw4arepryqe8p8ti8w3aj4l57ja","position":3,"text":"

How to write a creative brief

Sacred Six Brief Template
GET-TO-BY Brief

Tactical Briefs

Single Minded Proposition

Biggest Mistakes With Creative Briefing

Giving Creative Feedback

Tips for Briefing Remotely

"},"3989751":{"button":{"text":"","url":""},"heading":"Brand Strategy","id":3989751,"image":"https://d31ezp3r8jwmks.cloudfront.net/ju1vrzjiynfz91yud176luh1fkow","position":4,"text":"

What is Brand Strategy?

Brand Frameworks

Brand Benefit Ladders

Brand Architecture

Brand Archetypes

"},"3989752":{"button":{"text":"","url":""},"heading":"Comms Planning","id":3989752,"image":"https://d31ezp3r8jwmks.cloudfront.net/6d81uff0hr1ljsntppq3io8h45pj","position":5,"text":"

What is Comms Planning?

Consumer Journey Tools

Consumer Journey Mapping

Comms Framework

Comms Planning Questions

Tactical Briefing

Articulating An Idea

Idea Formula

Building Out An Execution

Campaign Ecosystem

Content Strategy (Annual)

Framework Factory

Innovation Checklist

Blueprints

"},"3989753":{"button":{"text":"","url":""},"heading":"Advertising Effectiveness","id":3989753,"image":"https://d31ezp3r8jwmks.cloudfront.net/6qm0jua8sxa26bd32qj2ov8b3z49","position":6,"text":"

How Advertising Works

Cogs of Marketing Effectiveness

Mental And Physical Availability

Distinctive Assets

Category Entry Points

ESOV

Different Types of Measurement

Creating a KPI Framework

"},"3989754":{"button":{"text":"","url":""},"heading":"Business Strategy","id":3989754,"image":"https://d31ezp3r8jwmks.cloudfront.net/dhtys0b10w7o48dalne4utc85tlr","position":7,"text":"

SWOT Analysis

Reading a Financial Report

Proactive Strategy

Growth Matrix
Business Strategy Models (Coming Soon)

"},"3989755":{"button":{"text":"","url":""},"heading":"Professional Development","id":3989755,"image":"https://d31ezp3r8jwmks.cloudfront.net/fq8tri5x82e9hftnk5bvor6gyujv","position":8,"text":"

Transitioning Into Strategy

Strategy Confidence

How To Get A Raise

Creating Your Pitch

Strategy Portfolio Website

"},"3989756":{"button":{"text":"","url":""},"heading":"Diplomacy","id":3989756,"image":"https://d31ezp3r8jwmks.cloudfront.net/2a191f03fspelykegeplrolvo8ns","position":9,"text":"

Politics 101
How To Work With Creatives
How To Work With Media Agencies
Giving Creative Feedback
Designing Decks
Writing Presentations

"},"3989757":{"button":{"text":"","url":""},"heading":"Management","id":3989757,"image":"https://d31ezp3r8jwmks.cloudfront.net/ntpruvpimdu238zert84pjeahk4d","position":10,"text":"

Managing Planners
Strategist Interview Questions
Setting Up A Strategy Department
Setting Up A Strategy Department Vision
Scoping Strategy
Being Strategy About Resourcing

"},"3989758":{"button":{"text":"","url":""},"heading":"Selling Strategy","id":3989758,"image":"https://d31ezp3r8jwmks.cloudfront.net/sewm0adk35i1s47kj8vhxhvd71i0","position":11,"text":"

Scoping Strategy
Being Strategic About Strategy
Proactive Strategy
RICK Sales Model
How Agencies Make Money
Strategy Sales Models (Coming Soon)

"}},"contentAlignment":"content-alignment-center","header":{"title":"Course Modules & Lessons","text":"","button":{"text":"","url":""}},"mediaStyle":"media-style-split"}