4 Tools To Create Products Customers Love

$497

4 TOOLS TO CREATE PRODUCTS CUSTOMERS LOVE

Discover how to create products that customers will love so that you can launch a profitable business, or confidently explore a new career in product and innovation strategy

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What is it?

80% of products that are launched, fail.

Why? They don't focus on solving a problem that enough customers have to be a profitable solution.

Design thinking is a framework that allows you to understand problems from a customer’s perspective and come up with ways to solve them creatively.

This course provides a practical and hands-on approach to how you can use 4 key design thinking tools to come up with products that you can be confident customers will love. It will help you to:

Define customer problems that are worth solving
Use ideation techniques to quickly generate and develop new ideas
Quickly take ideas and see if they translate into a viable business

Whose it for?

Anyone interested in design thinking but doesn’t know how to apply it
Those looking for more creative and human-centred problem-solving techniques
Those looking to build confidence in how to improve a current product, or launch a new product

The result?

You’ll be better equipped to explore new career possibilities, expand the scope of the work you’re doing with clients or within your business, or feel confident to move forward with a new product idea that customers will love.

Testimonial

⭐️ ⭐️ ⭐️ ⭐️ ⭐️
I just finished the course and I could not have asked for a better way to grasp the fundamentals of design thinking.

This hands-on course stands out for its clear and effective practical approach.

Step-by-step explanatory videos help you fully understand this agile methodology, from key principles, to research and techniques and how to create an ideation workshop to reach a potential idea and how this can become a business opportunity.

Furthermore, the last videos are focused on great strategies on how to design your own workshop, how to pitch it internally within your company and to create a proposal deck for clients.

Loved it! Amazing course, great content, I would recommend to anyone who wants to drive business growth.
- Maru

$497

Now it's your turn, unlock the secret to products customers will love

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WHAT'S INCLUDED?

Product Innovation Toolkit

The Product Innovation Toolkit is loaded with templates of design thinking tools with examples of how to use them, that can be used across the product innovation journey. This toolkit is tried and tested and has been put together based on our experience with thousands of clients, spanning across a number of different industries and geographies.

Jobs To Be Done

How to define who the audience is you want to focus on
How to conduct an interview to unearth insights
How to organise your thinking into social, emotional, and functional needs
How to prioritise which problems must be solved

‘How Might We?’ Statements

How to use research insights and frame it into a problem you want to solve for

Ideation Workshops

How to structure a workshop
Who to invite to a workshop
Fundamentals to ensure the workshop is successful
Key ideation techniques to generate quality ideas
How to integrate and build on creative ideas

Lean Canvas

When to use a Lean Canvas
Tips and tricks for turning a high-level idea into a commercial solution in under 30mins
How to test and iterate on the potential solution

Lecturers

Meet Julian Cole

Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber.

Previously he's held the role of Head of Comms Planning at BBDO and BBH in New York.

He's created award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.

With a void of practical strategy education, Julian founded the Strategy Finishing School (previously Planning Dirty Academy) in 2019.

Since then, he has taught his world-class experience to over 2,000 strategists.

Meet Hayley Rose

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HAYLEY ROSE has over 14 years of experience in helping businesses grow, by enhancing their current experience or creating adjacent products and services.

Over the years, she’s built a toolkit across consumer, commercial, and venture strategy, behaviour change and psychology, product design and build, and go-to-market strategy and communication.

She's had exposure to multiple industries and markets (working across New York, London, Sydney, Melbourne, and wider APAC) on clients such as L’Oreal, Versace, General Motors, Woolworths, Ebay, and Treasury Wine Estates. She is also the winner of the B&T 30 Under 30.

$497

4 TOOLS TO CREATE PRODUCTS CUSTOMERS LOVE

Enroll now