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Strategy Finishing School/Creative Briefing - Mini Course
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  • $27

CREATIVE BRIEFING - MINI COURSE

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✓   Learn to write a great creative brief
✓   Understand the 4 commons mistakes of the GET/WHO/TO/BY brief 
✓  Brief examples from Beats, Spotify, McDonald's & Reebok 
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HOW TO WRITE A CREATIVE BRIEF?

With briefs you only get out what you put in, you can't expect great work if you deliver a confusing brief.

What Is A Creative Brief

A creative brief is a short summary of what we want the creative to communicate from the consumers perspective.

The WHO (Consumer Problem)

The biggest mistake people make is they write out what the business problem is instead of the consumer problem. 

Consumers don’t care about the business problem, they care about their own problems and resolving them. 

The TO (Consumer Goal)

The consumer goal is the end point that tells us if what we’ve created is successful. 

The best goals are ones that we can measure in some respect so make sure that it is something we can test for as well. 

The BY (Single Message)

The BY is the one message that we want to communicate, the BY statement should directly answer the consumer problem that we set up earlier in the work. 
The problem is a lot of people are never taught how to write a creative brief.

Julian was just like you - he figured out what really works (and what doesn’t) so you don't have to.

Meet Julian Cole

Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber. 

Previously he's held the role of Head of Comms Planning at BBDO and BBH in New York.

He's created award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.

With a void of practical strategy education, Julian founded the Strategy Finishing School (previously Planning Dirty Academy) in 2019. 

Since then, he has taught his world-class experience to more than 3,000 strategists.

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About Strategy Finishing School

Strategy Finishing School is the leading training resource for strategists. With 700+ members and 20,000+ subscribers to the newsletter. 

The Academy has over 80 videos of strategy content and has planners from a range of companies and agencies. 

2,000+ Strategists Have Filled Their Knowledge Gap

Frequently asked questions

Customer satisfaction is our number one priority, so we'd love to provide you with the best service possible.
Here are the commonly asked questions to guide you on this course.

How long is this course?

Divided into 7 sections and 25 lessons, this course will take you 1-2 hours to complete.

What does this course cover?

This course covers everything you need to know about freelancing, and how you can transfer into this setup with ease

What are the contents of this course?

This course has videos you can watch, together with its transcripts. You can also find links and other resources you need about freelancing in this course.

Can I access this online course anytime?

Yes, you can. This online course is readily available for your use.

What if I didn't finish the course in one sitting? Can I continue next time?

Yes, you can always come back to finish this course. Just don't forget to click the 'Complete' button so you can pick up where you left off.

Can I come back to this course if I need a refresher?

Yes, you can. You have lifetime access to this course.

If I have any other questions, who can I contact?

If you have any more questions, you can email me at julianwcole@strategyfinishingschool.com. I'd love to assist you!

  • $27

CREATIVE BRIEFING - MINI COURSE

Learn to write a great creative briefUnderstand the 4 commons mistakes of the GET/WHO/TO/BY brief Brief examples from Beats, Spotify, McDonald's & Reebok 
Get Instant Access Now 👉