• $250

Creative Briefing

  • Closed


If you're looking for a simple way to create compelling briefs this course is for you. 

The Creative Brief Course, gives you a simple formula to create big idea and tactical briefs. 

This course is for anyone who is looking for the fundamentals for creating a brief. 

Contents

🖊️ How To Write A Creative Brief - Seamless Example
🥵 Creative Brief Template & Case Studies
✨ Creative Briefing - GET/TO/BY
📶 5 Steps Creative Brief to Tactical Brief
🤯 Single Minded Proposition
🚫 Number 1 Mistake Junior Planners Make
🧷 Giving Creative Feedback (PDF)
📱 Tips For Briefing Remotely.pdf
🏳️‍🌈 Writing Colorful Briefs (Webinar - December 2020)

Video Resources

How to Write a Creative Brief - Cheetos.mp4
How to Write a Creative Brief - Carhartt.mp4
What is Advertising Strategy? - Spotify & Snickers.mp4
How To Write A Creative Brief Example Seamless Campaign - recut.mp4

Meet Julian Cole

Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber. 

Previously he's held the role of Head of Comms Planning at BBDO and BBH in New York.

He's created award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.

With a void of practical strategy education, Julian founded the Strategy Finishing School (previously Planning Dirty Academy) in 2019. 

Since then, he has taught his world-class experience to more than 3,000 strategists.

About Planning Dirty

Planning Dirty Academy is the leading training resource for strategists. With 400+ members and 20,000+ subscribers to the newsletter. 

The Academy has over 8+ hours of strategy content and has planners from a range of companies and agencies. 

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